Strategic market analysis for enterprise brands

We use a combination of internal data (sales, traffic, conversions) and external data (market trends, competitor share) to create an attribution model. The result is a quarterly report showing the correlation between our recommendations and the evolution of your market position.

We focus on operational risks (supply chain disruptions), demand risks (sudden sales drops), and competitive risks (new market entrants or rival strategy changes). Our models are calibrated for high-volatility sectors such as food retail and financial services.

A standard mapping takes between 4 and 6 weeks, depending on the sector's complexity and data availability. The process includes an internal audit, direct and indirect competitor analysis, identification of consolidation opportunities, and delivery of an actionable strategic report.

We update the strategy every six months, based on recalibration sessions where we integrate the latest market data and field feedback. Additionally, we offer an early warning system that signals major changes in the competitive landscape, enabling rapid adjustments.

We need access to internal sales and marketing data (aggregated, anonymized), a list of key perceived competitors, and a brief history of recent strategic initiatives. We collect the remaining information from public sources and specialized databases.